Combining TTF and UTAUT Theories to Explore the Adoption ofMobile Commerce Systems
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 94 === Abstract In this study, we propose and validate a combined task–technology fit(TTF) model and UTAUT model to explore the adoption of mobile commerce in the real estate and insurance industry. In particular, we study： (1) combining TTF and UTAUT theories to expl...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/54841177231856484739 |