Combining TTF and UTAUT Theories to Explore the Adoption ofMobile Commerce Systems
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 94 === Abstract In this study, we propose and validate a combined task–technology fit(TTF) model and UTAUT model to explore the adoption of mobile commerce in the real estate and insurance industry. In particular, we study: (1) combining TTF and UTAUT theories to expl...
Main Authors: | Cheng-Ta Lu, 呂政達 |
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Other Authors: | Ching-Chang Lee |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/54841177231856484739 |
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