A RESEARCH OF THE WILLINGNESS AND THE BEHAVIOR OF CUSTOMER TO APPLY FOR CASH CARD-BASED ON THEORY OF PLANNED BEHAIOR
碩士 === 國立高雄第一科技大學 === 金融營運所 === 94 === Abstract This study investigates the consumers'' intention towards cash card using. The research framework is on the basis the Theory of Planned Behavior of Ajzen (1985).The Theory of Planned Behavior is used to predict behavioral intention (BI), whic...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/62312716392133831727 |