The research of investment intention on financial product: A study of internally generated anchoring and externally generated anchoring

碩士 === 國立高雄第一科技大學 === 金融營運所 === 94 === Abstract The traditional investment theory already can’t explain the investing situations completely. Therefore, investors can’t make correct investing decisions. Investors are affected by non-rational psychological factors to make incorrect decisions. This stu...

Full description

Bibliographic Details
Main Authors: Ming-Chang Chen, 陳銘璋
Other Authors: Gow-Liang Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/05238907382234470711