The Impact of Price Bundling on Impulsive Buying Behavior:the Perspective of Prospect Theory
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract The thesis investigates the impact of price framing, direction of price change, and price difference in bundled products on impulsive buying behavior from the perspective of prospect theory. The experiment is designed as that subjects were randomly...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55642641823014262905 |