A Study of Key Determinants of Hedonic Experience in KTV Industry
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract This study combines the relevant theories of psychology, consumer behavior and marketing in order to focus on developing and testing a model of investigating key determinants of hedonic experience. The objective of this study is to identify the infl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58218013289109813237 |