Antecedents to Market Mavenism and Its Consequential Dissemination
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract Market mavens are identified as on kind of reference group, different from opinion leaders and innovator. This kind of influencers is with general product knowledge and acts as important disseminator of relevant market information; and they play a c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34808572907305318416 |