The Impact of Sponsorship Strategy on Consumer Purchase Intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === ABSTRACT In the last 15 to 20 years corporate sponsorship of sports, arts, cultural, and philanthropic activities and events has grown dramatically. In recent years, almost every public activity or event has been sponsored in various forms and academic resea...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44669727758757077682 |