From B2B Purchase to Understand Buyer and Seller Relationship Value
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === ABSTRACT This study intends to explore the key factors from relationship value territory to see what buyers really want.Most past ideas on relationship marketing have focused on the viewpoints of sellers, which sometimes are not really what buyers want.With...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37604809797562240733 |