Analysis of Failed NPD Projects and Their Corresponding Preventive Measures ─ A Case Study of Mini-Fan Products of xx Corporation
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract Under the global competition, how firms timely develop new products to meet the market demand have become a critical issue in today’s business. The thesis aims to develop a list of comparative measures by analyzing failed NPD projects for a mini-fan...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90159255121474976263 |