An investigation on the purchasing intentions of young consumers of new generation toward digital fashion goods-A case study of MP3 Player
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract This research intends to probe into product perceived attributes and environment variables that affect new generation of young consumer’s purchasing digital fashion music player intentions. And probe into the situation both product perceived attribu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29779550249080149839 |