The Effects of Store Image,Perceived Risk,Percerived Value on Purchase Intention –A Case of Costco
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract Recently, the wars between General Merchandise Stores(GMS) keep going, and among numerous GMS , only Costco requires its members to pay membership fee for shopping in the mall. In point of enterprise management, store image is customers’ direct perc...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72658457189032774884 |