A Study on Strategy Factors in raising the audience rating for audio broadcasting by AHP Analysis
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === ABSTRACT The broadcast media is a dual product market. The audience rating is an operation result in media industry. Therefore, this study tried to find out the key factors influencing the audience rate so as to allocate resource to enhance the audience rate...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57353308032401447076 |