An Application Study on Integrated Marketing Communication to Industrial Cultural Activity - The Case of Longan-Honey Festival Event at Ta Gangshan in 2005
碩士 === 國立屏東科技大學 === 農企業管理系 === 94 === It is because of the impact of the WTO, while traditional agriculture should change direction to diversify and melt exquisitely to become industry development of pluralism that was so called characteristic agricultural enterprises, If characteristic agricultural...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89306336728522555725 |