The Effects of Self-Congruity and Functional Congruity on Tourism Satisfaction and Loyalty
碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === Recently, tourism has become one of the most potential industries in the world. According to preliminary results presented by the United Nations specialized agency, the World Tourism Organization (UNWTO) the number of international tourist arrivals recorded wor...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/84902714228576295446 |