The Customer Relationship Management Process in Steel and Iron Industry : Its Measurement and Impact on Performance.
碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === Based on previous study, Reinartz, Krafft & Hoyer (2004) argued two outcomes. One is that CRM process measure outlines three key stages: initiation, maintenance, and termination; the other one is that the implementation of CRM process has a moderately posit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19744243012296319624 |