The Exploratory Research of Experiential Marketing for Female Consumers--- A Case Study of Mary Kay Cosmetics Inc
碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === Due to the competition in the market and the challenge of the products of the other brands in the different sales channels, the traditional marketing strategy has gradually lost the attraction of customers and develop accordingly many new methods of marketing....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/59072422058097712351 |