The effect of electronic word of mouth in the virtual community-------taking virtual book club as an example
碩士 === 國立中山大學 === 傳播管理研究所 === 94 === Virtual communities have become more and more popular in the Internet world. Members of a virtual community can disseminate information rapidly to create word- of-mouth (WOM) effect in marketing. Therefore, in-depth studies of the increase use of word-of-mouth ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24790232254395017621 |