The Relationship between the Awarded-Winning Movies of Taiwan and the Box Office

碩士 === 國立中山大學 === 傳播管理研究所 === 94 === Since “The City of Sadness” won the first Golden Lion Award of International Venice Film Festival, winning an international award has become a rule that Taiwanese film do its marketing strategy. However, although “The City of Sadness” created a high profit in its...

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Bibliographic Details
Main Authors: Chia-lien Yin, 殷嘉蓮
Other Authors: none
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/22582285790580420311