The Success Factors of Using Wireless Local Area Network to Enhance Experiential Marketing in Retailing Industry：The Case of Department Stores in Kaohsiung
碩士 === 國立中山大學 === 傳播管理研究所 === 94 === This study explores the application of wireless local area network (WLAN) in retailing industy for enhancing experiential marketing. As competition in the retailing industry increases, added with new entrants competing for old customers, department stores nowaday...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35180425898586134446 |