Performance evaluation of strategic alliance from dynamic resource-based view－newspaper industry
碩士 === 國立中山大學 === 傳播管理研究所 === 94 === This research, based on the perspective of dynamic resources-based view, probes into strategies taken by the six local newspapers (the China Times, the United Daily News, the Liberty Times, the Apple Daily, the Commercial Times and the Economic Times) to response...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49255259346136718247 |