Performance evaluation of strategic alliance from dynamic resource-based view－newspaper industry

• Main Authors: Yi-Nan Chu, 邾亦南
• Other Authors: Ya-Ching Lee
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/49255259346136718247

碩士 === 國立中山大學 === 傳播管理研究所 === 94 === This research, based on the perspective of dynamic resources-based view, probes into strategies taken by the six local newspapers (the China Times, the United Daily News, the Liberty Times, the Apple Daily, the Commercial Times and the Economic Times) to response to the challenges in an ever-changing environment. They continuously review the established resources and deficiencies of the organizations and try to seek strategic alliances for complementarity and cooperation to create competitive advantages. This study adopts the methodology of case study. The researcher conducts in-depth interviews to gather firsthand information from the six newspapers and add up some related literature to process secondhand analysis. The result shows strategic alliance is not a stiff relationship but a dynamic process that continuously adjusts to factors such as the environment, the organizational life circle and the competitive strategies. Corporate view points about resources, that is advantageous competitiveness, is by the same token never static. On the contrary, companies will keep modifying and deploying resources to maintain the competitive advantages or to create new advantages. Strategic alliance is one of the critical means through which an enterprise can acquire resources and create satisfactory results at the same time.