An Exploratory Study on Branding Strategies in Taiwan LCD TV Industry
碩士 === 國立清華大學 === 科技管理研究所 === 94 === TFT-LCD industry, the second largest semi-conductor industry in Taiwan, is included in the well known Two-Trillion, Twin-Star Project. Now Taiwan is the largest country in terms of global large-sized TFT-LCD output. Facing the intensive competition and the decrea...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09430950649204254347 |