An Exploratory Study on Branding Strategies in Taiwan LCD TV Industry
碩士 === 國立清華大學 === 科技管理研究所 === 94 === TFT-LCD industry, the second largest semi-conductor industry in Taiwan, is included in the well known Two-Trillion, Twin-Star Project. Now Taiwan is the largest country in terms of global large-sized TFT-LCD output. Facing the intensive competition and the decrea...
Main Authors: | Zu-I Ma, 馬慈憶 |
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Other Authors: | Chin-Tay Shih |
Format: | Others |
Language: | en_US |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/09430950649204254347 |
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