The Moderating Effects of Consumers’ Openness and Product Knowledge on the Relationship between Country of Origin and Product Judgment
碩士 === 國立清華大學 === 科技管理研究所 === 94 === This study proposed a moderating model consisting of four constructs: a causal relationship between country of origin and product judgments with consumers’ openness and product knowledge served as moderators. Drawing from the notation of the brand alliance of IBM...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/70726177080270598942 |