品牌聯盟深度、品牌知名度、產品特性對消費者知覺品質的影響-以電視購物為例
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 94 === Abstract The study will discuss consumers’ perceived quality to product after brand alliance by observing the relationship of brand alliance between TV shopping channels and manufacturers in accordance with Transaction Costs Theory. The higher the alliance rel...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64952262297351800292 |