Kukeng's Coffee legend:The analysis of branding a rural area

碩士 === 國立臺灣師範大學 === 地理學系 === 94 === From 1994, holding festival activities to promote local industry has been a trend for local governments in Taiwan. Kukeng is a rural township in the southeast of Yunlin. In the past this place was known for it agricultural products, such as bamboos and oranges. Af...

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Bibliographic Details
Main Authors: Mei-Nu Pai, 白美女
Other Authors: Hung Jen Tan
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/48225594240426977812