The Impact of Perceived Justice on Customers' Attitude and Behavior in Service Recovery
碩士 === 國立臺灣師範大學 === 人類發展與家庭學系 === 94 === For service providers, maintaining existing customers and attracting new customers are of great importance in marketing. The root cause to lose customers is service failure which happens occasionally. Successful recovery of service failure will increase custo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94270206828867191798 |