Sports Brand Image, Advertising Effect and Consumer Purchasing Behavior.
碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 94 === Abstract This thesis focused on the study of “adidas”, a name brand for sports wears, to discover the elements that influence and differenciate the result on “Sports Brand Image”, “Advertising Effect” and “Consumer (Purchasing) Behavior”. The study...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46664588516568680374 |