The PR Operation and Evaluating the Fans’ Cognition of PR Effectiveness of MOKOTO COBRAS
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 94 === The PR has functions to help organization setting up effective communicative channel, to participate in social public activities, to build good image, and to assist sales work. Take a look at countries with successful sport businesses, we find that the PR pl...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19261839048894468633 |