A Study on Recreational Attraction, Visitors' Satisfaction and Loyalty of Night Markets in Tainan City
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 94 === The purpose of this study was to investigate recreational attraction, visitors’ satisfaction and loyalty of night markets in Tainan City. By semi-structured interview with five night market managers to understand geographical features, operations, consumer p...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54211629807781116426 |