The Rise of Korean TV Dramas: Causes, Phenomena, and Lessons
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 94 === Korean TV drama has become synonymous with the Korean cultural industry as well as a major source of momentum for the Korean economy. Through integrated marketing and communication strategies, the Korean government has propelled the so-called Korean Wav...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32379415465955809762 |