Applying QFD to the Study of Relationship Marketing in Airlines' Cargo Business
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 94 === The paper focuses on the air cargo business, adopts the approach of Quality Function Deployment to explore systematically the operation for relationship marketing. According to historical literatures, we frame four factors which can help us interpret custome...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65719325229427263704 |