消費者對海洋性節慶活動認知之研究--以大台北地區為例

碩士 === 國立臺灣海洋大學 === 應用經濟研究所 === 94 === There were more than 100 cultural festivals organized in Taiwan in 2003 and the number increased to at least 437 in 2005. Cultural festivals are special events that costly in terms of labor and money. Event organizers realize that the planning of the cultural...

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Bibliographic Details
Main Authors: Jin-Sheng Huang, 黃日昇
Other Authors: Fu-Sung Chiang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/65495407467115883799