A Study of Sponsorship Benefits in 2005 Taipei International Marathon-A Case Study of ING Anta Life Insurance Company
碩士 === 國立臺北教育大學 === 體育學系碩士班 === 94 === The purpose of this study was to examine the expected benefits of 2005 Taipei International Marathon which was sponsored by ING Anta Life Insurance Company. The study had further analyzed the exposure benefits and recognition benefits of event participants. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90368374125136373297 |