The Antecedent of Firm’s Investment Willingness on Event Sponsorship:The Perspective of Real Option
碩士 === 國立臺北大學 === 企業管理學系 === 94 === Event sponsorship is already the promotion method widely used by the nowadays firms. Just using traditional marketing methods expecting to catch the media gazes has losing its effect. Receiving the rating pressure the media seek to focus on fresher, more creative...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74529465351978503624 |