The Impact of Servicescapes on Customers' Perceived Value and Customers' Satisfaction in Hedonic Consumption
碩士 === 國立臺北大學 === 企業管理學系 === 94 === The recent researches show that nowadays consumer demand is not only for the “value” of goods or services, but also focus on emotional or pleasure needs, such as watching sports games or movies. These types of consuming behavior are called “Hedonic Consumption”....
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18252696080685447513 |