The Study of The Influence of Building Up Switching Barriers On Customer Retention---Referred To The Financial Planning Service Industry In Taiwan
碩士 === 國立臺北大學 === 企業管理學系 === 94 === In the past, both foreign and native scholars talk about switching cost as a moderating factor. Switching cost is the cost of customer switching, and is based on customers’ viewpoint. However, switching barriers are the barriers that firms build up on customers an...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/65197619060948431296 |