The Study of The Influence of Building Up Switching Barriers On Customer Retention---Referred To The Financial Planning Service Industry In Taiwan
碩士 === 國立臺北大學 === 企業管理學系 === 94 === In the past, both foreign and native scholars talk about switching cost as a moderating factor. Switching cost is the cost of customer switching, and is based on customers’ viewpoint. However, switching barriers are the barriers that firms build up on customers an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65197619060948431296 |