Customer Satisfaction and Channel Loyalty of Multi-channel shopper
碩士 === 國立臺北大學 === 企業管理學系 === 94 === During the past 10 years, the discussions of channels have been focusing on channel patterns, channel structure, and channel membership. Some researches conducted through consumer’s point of view, discussing the difference between traditional channel and virtual c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31835364686464997178 |