The Effect of Cannibalization on Multi-Brand Strategy
碩士 === 國立臺北大學 === 企業管理學系 === 94 === Cosmetics has become a valued-added industry today, the government in Taiwan has enhanced research and development for cosmetics industry and classified cosmetics industry as “Challenge 2008─National Development Plan.” Under the condition of multi-brand strate...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73973287885725614879 |