New Product Preannouncement Timing and Firm Valuation
碩士 === 國立臺北大學 === 企業管理學系 === 94 === Of all the technology-intensive industries, most enterprises advocate new product preannouncement (NPPA) when launching a new product. However, the research concerning NPPA in the past mainly focused on the motive for launching NPPA or the competitive response to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00587682830530408531 |