ETHICAL QUESTIONABLE BEHAVIOR OF SALES REPRESENTATIVES - AN EXAMPLE FROM TAIWAN PHARMACEUTICAL INDUSTRY
碩士 === 國立臺北大學 === 企業管理學系 === 94 === Drug, is not only a consumer good, it can not be chose by patients themselves. When a patient is suffered from a specific disease, Prolong of his life may rely on some specific drugs. The pharmaceutical industry is extremely unique. Sometimes, they are forced to b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13192797323022190811 |