Using Brand Identity Factors Build Customer-based Brand Equity-Aaker Honeycomb Viewpoint
碩士 === 國立臺北大學 === 企業管理學系 === 94 === From the viewpoint of 「brand value chain」,「brand identity factors」are the role of strategical guide and the first step in the procedure of brand administration, which will effect the marketing mix project and the formulation for integrated brand communication proj...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48873269461327955266 |