The Effects of Relationship Trust and Relationship Learning on Relationship Performance—Transaction Cost and Social Exchange Theories Perspectives

博士 === 國立臺北大學 === 企業管理學系 === 94 === Learning theories play a major role in the area of new theories on competitive advantage. Through relation learning, both parties in buyer-seller relationships identify ways to decrease or remove unnecessary costs, to advance quality and reliability, and to raise...

Full description

Bibliographic Details
Main Authors: Chu, Su-Yueh, 朱素玥
Other Authors: Fang, Wen-Chang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/71435012942346212566