Consumers’ purchasing and switching factors for buying wealth management service – Case for Keelung area
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 94 === This research is to study consumers’ purchasing and switching factors for buying wealth management service. In return, to better understanding the connection between consumer satisfaction and switching factors. Also, to examine if those factors are similar t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42490462204107001016 |