The impact of Country of Origin on consumers’ purchase intention for food products
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 94 === Globalization presents considerable challenges and opportunities for multinational companies. The relaxation of trade barrier has provided consumers with more foreign product choices than ever before. Consequently, knowing how country-of-origin affects consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98000880459887725055 |