A comparison of the marketing communication effect and synergy effect between Internet and traditional media
碩士 === 國立臺中技術學院 === 事業經營研究所 === 94 === Due to the Internet developing, it becomes more potential in marketing communication campaigns. Business has combined traditional media and the Internet in marketing communication campaigns, but little research has been done to assess the effectiveness of the I...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73175344777725775050 |