Study of the Use of Colors on the Cigarette Packages Sold in Taiwan
碩士 === 國立臺中技術學院 === 商業設計研究所 === 94 === The main purpose of the research is to discuss whether the scheme of colors used on cigarette packages sold on the Taiwanese market suit the consumers’ “mental model” or not, as well as to identify the main attributes of the merchandise. Four sets of cigarette...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91744606737996424615 |