The Impacts of Internet Word-of-Mouth Message and the On-line Shipping Mall''s Response Strategies on Consumers'' Perception
碩士 === 國立臺灣大學 === 商學研究所 === 94 === With the advances of the Internet and web technology in recent years, consumers have been able to search information through a new channel -- Internet forum. Current research literatures about word-of-mouth (WOM) mostly focus on the effect of interpersonal influenc...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22825402791045458821 |